Consumers are constantly looking for the next big thing, whether it’s a product or service, or even the next video that’s gone viral. It’s no wonder that Youtube is the 2nd largest search engine in the world, even bigger than Bing, Yahoo, Ask, and AOL COMBINED. While watching the newest “how to” video, or an open box tutorial, these same consumers will be presented with video ads before their real content even begins. Did you know that a user can spend over 16 minutes and 49 seconds a month watching online video ads? That’s a lot of publicity for your business! Which is why it’s so important for your business to incorporate video into your marketing.
Video marketing is changing the way people view products and services. While most businesses believe users want to read through an “eye catching” flyer, or a “informative and pretty” brochure of your products and services, it’s just not going to hold your consumers’ attention long enough. Videos do the work of reading a flyer, or getting to the important points on your brochure, without the user having to do anything except watch and listen.
Videos are also a critical piece for your website as well. In fact, once you have videos on your website, it is 50 times more likely to appear on the first page of a search engines results page. And while a potential client is searching the web, your videos will get 41% more clicks than plain text results. Once a user clicks on your website, they are more likely to stay 2 minutes longer on your website because you have a video or video related content. Website traffic is a must in this digital world we live in, especially your mobile traffic. Since consumers are always on the go, it’s crucial to have a working website with videos that are compatible with mobile devices. Why? Because 50% of mobile traffic is caused by videos, no matter the content.
So what videos should you be focusing on? When consumers first begin their research, over 80% say they want detailed videos showing how a product or service works that helps them learn more about the company and what the company has to offer. Save the bloopers and the cat videos for later. Your future buyers want to know why they should pick you over someone else, or why you product is the best out there. A short, 1 - 2 minute intro of your product or service will help grasp your clients’ attention, and will give them the information they need, fast.
However, your video marketing should not end there. Marketers around the world, including ourselves, consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content to help your business thrive. These videos are a great way to show personalization with your target audience, and help “humanize” your business. When we mean “humanize” we want to show your buyers you are more than just a public figure behind a camera, but someone who is willing to be personable with consumers, and show the effectiveness of your products and services. Consumers will always want to hear feedback from other buyers, and to see that the product works before even considering spending the time, money, and effort to obtain your business.
Video marketing is more than just advertising yourself, your business, and your products. Videos display your knowledge of the business you work in, the creativity you present, and the technology level that is required for this high-tech day in age.