September 10, 2018

Who Are You Trying to Target?

Your product or service should be unique and designed specifically around a particular sphere of people who would benefit from your product or service. Your clients should see a reason to buy your product or service and how it would better...

August 21, 2018

In the business world, two words always get interchanged: advertising and marketing. You always here that businesses need to “advertise” and businesses need to “market” themselves in order to be successful. However, advertising and marketing are two different things, a...

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